Brad Fredricks

Strategist in Content, Brand, and Business Innovation—Powered by Critical Thinking and Playful Insight

Solving complex challenges with bold strategies, creative tech, and a fresh perspective.

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About Brad

I’m a strategist who transforms chaos into clarity through content, brand, and business strategies that captivate and convert. At VICE Media, I laid the foundation for billion-dollar brand growth, pioneering monetization strategies that shaped their TV, News, and digital ad revenue networks.

I pioneer disinformation research and OSINT through platforms like PHEME, and spark engagement with edutainment and critical thinking games like Fact or Fiction. Trained with IARPA and NATO, I craft solutions that cut through noise, blending strategic platforms with a playful edge. A former Spartan athlete, I tackle challenges with grit and humor—forged in races, refined in boardrooms.

Let’s solve your toughest problems with a practical, collaborative approach.

Speaking

My talks inspire with data, wit, and creative spark at conferences and workshops:

My insights empower audiences, earning praise for clarity and energy.

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Certificates & Education

Work

Critical Thinking Games

Projects like Fact or Fiction gamify education, enhancing critical thinking through interactive challenges, fostering sharper fact-checking skills.

Spot the Fake: A Mini-Game

Test your skills! Can you spot the fake news headline? Identify 5 headlines as Real or Fake to see your score.

Click below to start the game!

Strategic Content

Platforms like Surviving Capitalism use engaging interview series to spark dialogue on economic trends with a modern edge.

Key Projects

Fact or Fiction

Problem: Misinformation overwhelms digital spaces. Solution: A gamified platform at factorfiction.cc to outsmart fake news with interactive, fun challenges. Impact: Designed to enhance critical thinking and fact-checking skills.

PHEME

Problem: Disinformation researchers lack collaboration tools. Solution: A sleek hub at pheme.info for OSINT knowledge-sharing, empowering researchers. Impact: Drives OSINT collaboration and innovation.

Surviving Capitalism

Problem: Economic trends are complex and inaccessible. Solution: A bold interview series at survivingcapitalism.com sparking dialogue on economic trends with a modern edge. Impact: Engages audiences with insightful perspectives.

Brand Transformations

Problem: Brands struggle for trust and growth. Solution: At VICE Media, laid the foundation for billion-dollar brand growth by developing monetization strategies for TV, News, and digital ad networks, alongside scaling Backcountry.com and driving trusted content at BrickHouse. Impact: Generated 10% of Backcountry’s EBITDA, global VICE News reach, and trusted BrickHouse content.

Contact

Need a strategist to elevate your brand or event? Let’s collaborate.

Email: hello@bradfredricks.com | LinkedIn: brad-fredricks