Strategist in Content, Brand, and Business Innovation—Powered by Critical Thinking and Playful Insight
Solving complex challenges with bold strategies, creative tech, and a fresh perspective.
I’m a strategist who transforms chaos into clarity through content, brand, and business strategies that captivate and convert. At VICE Media, I laid the foundation for billion-dollar brand growth, pioneering monetization strategies that shaped their TV, News, and digital ad revenue networks.
I pioneer disinformation research and OSINT through platforms like PHEME, and spark engagement with edutainment and critical thinking games like Fact or Fiction. Trained with IARPA and NATO, I craft solutions that cut through noise, blending strategic platforms with a playful edge. A former Spartan athlete, I tackle challenges with grit and humor—forged in races, refined in boardrooms.
Let’s solve your toughest problems with a practical, collaborative approach.
My talks inspire with data, wit, and creative spark at conferences and workshops:
My insights empower audiences, earning praise for clarity and energy.
Projects like Fact or Fiction gamify education, enhancing critical thinking through interactive challenges, fostering sharper fact-checking skills.
Test your skills! Can you spot the fake news headline? Identify 5 headlines as Real or Fake to see your score.
Click below to start the game!
Platforms like Surviving Capitalism use engaging interview series to spark dialogue on economic trends with a modern edge.
Problem: Misinformation overwhelms digital spaces. Solution: A gamified platform at factorfiction.cc to outsmart fake news with interactive, fun challenges. Impact: Designed to enhance critical thinking and fact-checking skills.
Problem: Disinformation researchers lack collaboration tools. Solution: A sleek hub at pheme.info for OSINT knowledge-sharing, empowering researchers. Impact: Drives OSINT collaboration and innovation.
Problem: Economic trends are complex and inaccessible. Solution: A bold interview series at survivingcapitalism.com sparking dialogue on economic trends with a modern edge. Impact: Engages audiences with insightful perspectives.
Problem: Brands struggle for trust and growth. Solution: At VICE Media, laid the foundation for billion-dollar brand growth by developing monetization strategies for TV, News, and digital ad networks, alongside scaling Backcountry.com and driving trusted content at BrickHouse. Impact: Generated 10% of Backcountry’s EBITDA, global VICE News reach, and trusted BrickHouse content.
Need a strategist to elevate your brand or event? Let’s collaborate.
Email: hello@bradfredricks.com | LinkedIn: brad-fredricks